Web designers are usually too focused on CSS effects and the graphics within the web pages to pay much attention to graphics. Funnily enough, although the actual design in a web page creates a captivating effect the written content is where users will find the information they need. This translates into the sheer reality of how text is more important than graphics. Typography does not only relate to the fonts used in text is also covers other issues such as weight, leading, serif sans, serif typefaces and so on.
There are some basic terms that are used in typography that should be familiar to all web designers, the two major ones being typeface and font. The definition of a font is a set of characters that belong to a determined font face, being Times New Roman, Arial, Georgia and many more. 
A typeface however, deals with the actual family of font styles; these styles divide different fonts into various families or groups and are found in script, mono-spaced, sans-serif etc. These again can be divided into other groups such as bold, italicized to differentiate how the font appears on the text.
When you are creating text on a web page the use of font and styles is very important as it will have a certain impact on the way the readers visualize your pages. The use of fonts installed in Windows and Mac systems are limited as far as internet sharing goes, this is why many web designers are choosing the Google web fonts that help circumvent this limited work space and are optimized for the web.
Other terms associated to the typography of a page include kerning and weight and these can be changed by using CSS that web designers can apply to paragraphs or headings to change the way the text appears. You can make your text appear stronger or heavier, thus standing out better or again add or take away space between letters or lines by using the kerning technique.
For years the web pages we visualize have been using the same fonts and styles and users are becoming immune to these and the pages are thus less effective and no longer create the impact web designers need. Many web designers apply special effects or color schemes, however black remains the color that makes text more readable.
If you are working with branding, being able to match your web page headings to the theme of your site will add appeal to the page. You can use background icons, underlining techniques or different color schemes as here you have a wide range of typographic combination to play with.
Whichever typography you select, including other options using either other online typography resources or the Abode Photoshop designing tool, make sure your typeface reflects the general feel of your website. If the website you are creating belongs to elegant venues, such as restaurants or beauty salons, you may choose more decorative font styles and opt for larger type faces of stronger impact when creating a website for more practical businesses.
About the author: Shaina
Shaina is the co-founder and Chief Editor of Websoulz. She is a full-time writer/designer. And has been writing articles and tutorials for the designer community. If you want to connect with her, simply follow her on twitter @websoulz
Websoulz is a fresh platform to discover new and exciting web and graphic designing tips, tricks, different techniques, awesome examples and practices. Designing is our passion and here on Websoulz we want to share it with all.
